🦋Therapeutic Storytelling Platform
|
Where Stories Heal
An innovative digital platform combining AI-powered personalized storytelling with therapeutic methodologies to support Dutch children's emotional development.
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The Challenge
The Challenge
Dutch children face growing emotional challenges, yet access to therapeutic support remains limited.
Long Wait Times
Families wait months for therapeutic appointments while children's emotional needs go unaddressed.
6-12months average wait
Geographic Barriers
Rural families travel long distances for specialized services, creating additional stress and costs.
0%lack local access
Engagement Gap
Traditional therapeutic materials don't resonate with today's digital-native children.
0%prefer digital content
One-Size-Fits-All
Generic resources fail to address individual children's unique emotional journeys and contexts.
0%need personalized approach
“These challenges create a gap between children who need support and the help they deserve.”
Our Solution
Coconje: Stories That Heal
A digital platform that makes therapeutic storytelling accessible, personalized, and engaging for every child.
🦋
AI-Powered Personalization
Every story adapts to the child's name, situation, and emotional needs using advanced language models.
Therapist Dashboard
Professionals create and assign customized story journeys, tracking progress and outcomes.
Family Experience
Parents actively participate in their child's emotional growth with guided activities and insights.
Dutch-First Design
Built specifically for Dutch families with native language support and cultural sensitivity.
“Imagine a world where every child has access to personalized therapeutic support, delivered through the timeless power of storytelling.”
Platform Features
Platform Features
A comprehensive ecosystem designed for children, parents, and therapists.
Adaptive Story Engine
AI-powered narrative generation that creates personalized therapeutic stories in real-time.
Therapist Portal
Professional dashboard for managing clients and customizing therapeutic journeys.
Parent Dashboard
Family-friendly interface for guided storytelling sessions and progress insights.
Story Library
Growing collection of therapeutic narratives covering diverse emotional themes.
Technology Stack
Frontend
Next.js 14React 18TailwindCSSFramer Motion
Backend
Node.jsPostgreSQLRedisGraphQL
AI/ML
OpenAI GPT-4LangChainPineconeCustom Prompts
Infrastructure
VercelAWSCloudFlareSentry
Story Experience Preview
Interactive Storybook for Parents
See how parents will experience personalized stories with their children—an immersive, book-like reading experience.
1
Chapter 1: Emma's Big Feelings
Once upon a time, in a cozy house with a garden full of sunflowers, there lived a little girl named Emma.
Emma had the most wonderful curly hair that bounced when she walked, and a smile that could light up the darkest room.
But today, Emma didn't feel like smiling. Today, Emma felt like a storm cloud was sitting right on top of her head.
1
🌧️
AI-generated illustration based on story content
Emma looking sad with a storm cloud above her head
AI Generated
✨
Personalized Content
Every story adapts to your child's name, age, and emotional needs
🎨
AI Illustrations
Unique artwork generated for each story and child
🔊
Audio Narration
Professional voice-over with calming background music
Enterprise Architecture
Technical Complexity & Architecture
Coconje is not a simple website—it's a sophisticated multi-portal platform with AI integration, real-time processing, and enterprise-grade security. Here's what we're building.
45+
API Endpoints
RESTful endpoints for all features
18
Database Tables
Normalized schema with relations
6
External APIs
OpenAI, Mollie, Email, BIG, etc.
4
User Dashboards
Parent, Therapist, Admin, Public
2
Languages
Dutch & English localization
5
User Roles
Parent, Therapist, Admin, Mod, Guest
6-Layer Architecture Stack
Frontend Layer
Multi-platform client applications with responsive design and accessibility compliance
API Gateway
RESTful API with authentication, rate limiting, and request validation
AI/ML Engine
Story generation and illustration creation with character consistency
Business Logic
Core application services handling subscriptions, bookings, and workflows
Data Layer
PostgreSQL with row-level security and encrypted child data storage
Security & Compliance
GDPR-compliant data handling with comprehensive audit logging
Core System Components
Adaptive Story Engine
AI-powered narrative generation with emotional calibration
Token replacement ([child_name], [pronoun], etc.)
Conditional scene branching based on emotional needs
Multi-language grammar synchronization
Real-time story generation (<2 seconds)
Neurodiversity-aware content adaptation
Why This Complexity Matters
Building a therapeutic platform for children requires the highest standards of security, reliability, and performance. Every architectural decision is made with child safety, GDPR compliance, and scalability in mind. This isn't a template-based solution—it's a custom-engineered platform designed for Dutch therapeutic standards.
UI/UX Design
Platform Design Preview
Explore our carefully crafted interface designs. Each screen is designed with children, parents, and therapists in mind.
Admin Dashboard
Admin Dashboard
Story Experience
Story Experience
Admin Dashboard
Therapist View
Therapist View
Parent Portal
Parent Portal
Story Experience
Admin Dashboard
Story Experience
Parent Portal
Therapist View
Admin Dashboard
Parent Portal
Story Experience
Therapist View
Admin Dashboard
Parent Portal
Story Experience
Therapist View
Admin Dashboard
Parent Portal
Story Experience
Therapist View
Admin Dashboard
Parent Portal
Story Experience
Therapist View
Admin Dashboard
Showing 31 of 31 designs
Infrastructure Costs
Infrastructure Investment
Infrastructure costs are separate from development and scale with usage. Here's a transparent comparison of hosting options to help you make an informed decision.
Important: Infrastructure is Separate
The development budget covers building the platform. Infrastructure costs (servers, AI APIs, payment processing) are ongoing operational expenses that the client manages directly or through a hosting agreement.
Basic Linux VPS
MVP & early development phase
€300-600
per year
Low Scalability
Recommended
VPS + Plesk Panel
Production with moderate traffic
€480-960
per year
Medium Scalability
Cloud Platform (Basic)
Scaling beyond 1000+ users
€1,800-4,800
per year
High Scalability
Enterprise Cloud
10,000+ users, enterprise clients
€6,000-18,000
per year
High Scalability
VPS + Plesk Panel - Pros & Cons
Advantages
- User-friendly management UI
- Docker Compose support
- Built-in SSL management
- Email server included
- WordPress staging (if needed)
- Automated backups
Considerations
- Plesk license adds cost
- Still requires server knowledge
- Manual scaling
- Single point of failure
Technical Specifications
CPU
4-8 vCPUs
RAM
16 GB
Storage
200 GB NVMe
Bandwidth
10 TB/month
Hetzner + PleskDigitalOcean + PleskContabo + Plesk
Total Cost Estimate (Yearly)
Server Infrastructure€720
External Services (AI, Email, etc.)€4,032
One-time Setup Cost€100
Total€4,752
Our Recommendation: Start Smart, Scale When Needed
We recommend starting with VPS + Plesk for the MVP and first year of operation. This gives you a solid foundation with manageable costs. When user growth justifies it, we can seamlessly migrate to cloud infrastructure.
MVP Phase: VPS + Plesk
1000+ Users: Cloud Basic
Scale Phase: Enterprise
Market Opportunity
A Growing Market Ready for Innovation
The intersection of children's mental health, digital therapeutics, and AI creates a significant opportunity in the Netherlands and beyond.
marketOpportunity.funnelTitle
TAM
Total Addressable Market
Dutch children's publishing & ed-tech market
€0M
SAM
Serviceable Addressable Market
Digital therapeutic storytelling for children 3-10
€0M
SOM
Serviceable Obtainable Market
Realistic Year 3 target with focused marketing
€0M
Market Trends
+47%
Mental Health Awareness
Increase in child mental health spending since 2020
78%
Digital Adoption
Dutch families use digital educational content
12.3%
Ed-Tech Growth
Annual growth rate in European ed-tech market
1.4M
Target Audience
Children aged 3-10 in the Netherlands
Target Segments
850,000
Parents & Families
Families with children experiencing emotional challenges
7,500+
Schools & Educators
Primary schools integrating emotional learning
12,000+
Therapists & Counselors
Child therapists seeking digital support tools
500+
NGOs & Institutions
Organizations supporting refugee & vulnerable children
marketOpportunity.opportunityTitle
marketOpportunity.opportunityDescription
Business Model
Sustainable Revenue Model
A freemium SaaS model with multiple revenue streams, designed for scalability and long-term profitability.
MonthlyAnnual-17%
Free Trial
Try Coconje with limited features
€014 days
- 3 free story generations
- Basic personalization
- Dutch & English support
- Email support
Most Popular
Stories Subscription
Full access to therapeutic storytelling
€9.99/month
- Unlimited story generations
- Full personalization engine
- Story library access (100+ templates)
- Save & bookmark stories
- Progress tracking
- Priority support
Full Support
Complete therapeutic support package
€29.99/month
- Everything in Stories
- Therapist matching & booking
- 2 sessions/month included
- Custom therapeutic guidance
- Family progress dashboard
- Dedicated support manager
- Printable story books
businessModel.projectionTitle
€300K
businessModel.year1Revenue
€1.02M
businessModel.year2Revenue
€2.16M
businessModel.year3Revenue
Unit Economics
€11
Average Revenue Per User (ARPU)
Blended across tiers
€35
Customer Acquisition Cost (CAC)
Digital marketing + partnerships
€110
Lifetime Value (LTV)
10-month average retention
3.1:1
LTV:CAC Ratio
Target SaaS benchmark is 3:1
8%
Monthly Churn Rate
Target for Year 1
3 months
Payback Period
Time to recover CAC
businessModel.healthyBusinessTitle
businessModel.healthyBusinessDescription
Competitive Analysis
Unique Market Position
Coconje combines AI-powered personalization with therapeutic foundations—a combination no competitor offers in the Dutch market.
AI-Powered Personalization
Real-time story generation with GPT-4 that adapts to each child's emotional needs
Therapeutic Foundation
Every story framework developed with child psychologists and therapists
Multi-Stakeholder Platform
Unified ecosystem for parents, therapists, and children—not just a book
Child Safety First
Enterprise-grade security with GDPR compliance and encrypted child data
Feature
Coconje
Our Platform
Wonderbly
Personalized Books
BubblyDoo
Custom Books NL
Traditional Publishers
Leopold, Lemniscaat
AI-Powered Story Generation
Technology
Child as AI-Generated Hero
Technology
Clinically-Validated Content
Therapeutic
Therapist Dashboard & Guidance
Therapeutic
Neurodiversity Accessibility
Therapeutic
Dutch-First Design
Localization
Bilingual (NL/EN) Platform
Localization
Subscription Model (SaaS)
Business Model
Unlimited Story Generation
Business Model
Emotional Progress Tracking
Features
Integrated Therapist Booking
Features
GDPR Child Data Protection
Security
Unique
Supported
Partial
Not Available
Our Competitive Advantage
Coconje is the only platform in the Dutch market combining AI-powered personalization, therapeutic foundations, and a multi-stakeholder approach. This unique positioning creates a defensible market advantage.
Investment Overview
Investment Overview
A transparent breakdown of how your investment will be allocated to deliver maximum value.
Total Investment
€26,100
Core Development
€9,500Full-stack platform development with multi-portal architecture
- •Story Engine & AI Integration
- •Parent Dashboard (React/Next.js)
- •Therapist Dashboard & Caseload
- •Admin CMS & Analytics
- •RESTful API (45+ endpoints)
- •PostgreSQL + Prisma ORM
•All amounts are in EUR and exclude VAT•Payment schedule: 30% upfront, 40% at MVP, 30% at launch•Infrastructure costs are SEPARATE - see Infrastructure section for options•Includes 3 months of post-launch support and bug fixes
Return on Investment
Investment Returns Calculator
Explore potential returns based on different investment amounts, equity stakes, and growth scenarios.
Investment Calculator
Projected Returns
Your Investment
€40K
for 12% equity
Potential Value
€186K
at Year 5
Projected Return
4.6x
Return Multiple
364%
Total Return
Year 3 Annual Revenue€396K
Year 5 Revenue€619K
Company Valuation€1.55M
Your Equity Value€186K
These projections are estimates based on industry benchmarks and are not guaranteed. Actual results may vary based on market conditions and execution.
Exit Scenarios
40%
Strategic Acquisition
Acquisition by ed-tech or healthcare company
50%
Organic Growth
Continue scaling with dividend distributions
10%
IPO / Major Exit
Significant liquidity event (long-term)
Risk Assessment
Risk Analysis & Mitigation
We've identified key risks and developed comprehensive mitigation strategies for each.
Risk Assessment Matrix
Impact →
Medium Risk
High Risk
Critical
Low Risk
Medium Risk
High Risk
Minimal
Low Risk
Medium Risk
Likelihood →
UnlikelyPossibleLikely
AI
Increased
GDPR
Slower
Technical
Funding
Mitigation Strategies
- Budget buffer for API costs (20% contingency)
- Implement aggressive caching strategies
- Develop fallback to open-source models (Llama, Mistral)
- Usage limits per subscription tier
Mitigation Strategies
- Focus on therapeutic niche (defensible positioning)
- Build therapist network as moat
- Prioritize Dutch market localization
- Patent-pending AI personalization algorithms
Mitigation Strategies
- Privacy-by-design architecture (data minimization)
- Regular compliance audits
- Legal counsel specialized in children's digital services
- Parental consent workflows built-in
Mitigation Strategies
- Therapist endorsements and clinical validation
- Free tier for trial with no commitment
- Educational content marketing strategy
- Transparency about AI usage and human oversight
Mitigation Strategies
- Multi-region cloud deployment
- Automated security scanning (SOC2 roadmap)
- AI content moderation layer
- Incident response plan and insurance
Mitigation Strategies
- 18-month runway built into funding ask
- Milestone-based fund release option
- B2B revenue stream (schools, therapists) for stability
- Lean operations with outsourced development
6
Total Risks Identified
3
High Impact Risks
24
Mitigation Strategies
Well Managed
Overall Risk Level
Want to discuss our risk mitigation approach in detail?
Schedule a DiscussionProject Timeline
Project Timeline
A structured approach to deliver your platform efficiently while maintaining quality.
16 weeks
Weeks 1-3
Discovery & Design
Deep dive into requirements, user research, and design system creation
Deliverables
- âś“User personas & journeys
- âś“Wireframes for all dashboards
- âś“MySkazka design system
- âś“Technical architecture plan
🎯Milestone: Design sign-off
The Team
The Team
A dedicated team of experts bringing together technology, design, and therapeutic expertise.
👨‍💻
Development Lead
Full-Stack Development & Architecture
Next.jsReactTypeScriptNode.js
🎨
UX/UI Designer
User Experience & Visual Design
FigmaAnimationAccessibilityIllustration
đź“š
Content Specialist
Therapeutic Content & Storytelling
StorytellingChild PsychologyTherapyDutch Content
đź“‹
Project Manager
Coordination & Delivery
AgileCommunicationPlanningDelivery
Our Approach
Child-Centered Design
Every decision prioritizes the wellbeing and experience of children
Quality & Testing
Rigorous testing and quality assurance at every development stage
Transparent Communication
Regular updates and open dialogue throughout the project
Let's Begin
Ready to Transform Therapeutic Storytelling?
Schedule a call to discuss how Coconje can make a difference for Dutch children and families.
“Together, we'll create stories that heal.”
🦋